Business Calculators

Customer Value
ROI
Advanced ROI
Appointments ROI
Lose a Customer
Reputation Marketing Gain
Cost to Acquire

	Lifetime Value of a Customer
A	Dollar Amount of Average Sale
B	No. of Sales per Year
C	No. of Years a Customer
D	Additional Customer Referrals per Year
E	% of Referrals Who Become Customers
F	Gross Sales per Year per Customer (A x B)	$0
G	Gross Sales Over Lifetime (F x C)	$0
H	New Customers Annually from Referrals	0.0
I	Lifetime Sales from Referrals (H x C x G)	$0
J	Total Value of a Loyal Customer (I + G)	$0

	Subscribers (Size of List)		Promotions Per Month		Response Rate Percentage		Avg Dollar per Sale		Monthly Revenue	Annual Revenue
Baseline		X		X		X		=	$0	$0
	0	X	0	X	0%	X	$0	=	$0	$0

Size of List
Revenue/Mo	$0	$0	$0	$0	$0
% Discount
Cost of Discount	$0	$0	$0	$0	$0
Cost of Service
Net Profit/Month	$0	$0	$0	$0	$0

	Subscribers (Size of List)		Promotions Per Month		Response Rate Percentage		Avg Dollar per Sale		Monthly Revenue	Annual Revenue
Baseline		X		X		X		=	$0	$0
Percentage Increase									%	%
	0	X	0	X	0%	X	$0	=	$0	$0
						Sales Boost			$0	$0

Size of List
Revenue/Mo	$0	$0	$0	$0	$0
% Discount
Cost of Discount	$0	$0	$0	$0	$0
Cost of Service
Percentage Increase	$0	$0	$0	$0	$0

Current Statistics:
# Avg Appointments/Day				# Missed Appts/Day


	Appt Capacity/Mo		% Missed Appts		# Missed Appts/Mo		Avg Dollar Value/Appt		Revenue Lost/Mthly	- Revenue Lost/Yrly
Lost Revenue	0	X	0%	=	0	X		=	$0	$0
Percent Reduced Missed Appts				=	0	X	$	=	$0	$0
Less Cost of Service										$0
Your Net Gain in Revenue									$0.00	$0
Your Return On Investment										?%

Value of a Customer		Cost of Losing Customers	Annual	Monthly
Amount of Average Sale		No. of Negative Online Reviews
No. of Sales per Year		No of Lost Customers Per Review
No. of Years a Customer
Additional Customers Referrals/Year		Lost Revenue (Yearly Cust Value)	$0	$0
% of referrals who become customers
Gross Sales per Year per Customer	$0	Lost Revenue (Lifetime Cust Value)	$0
Total Lifetime Value of a Loyal Customer	$0

* 2009 Convergys Corp. Study: Single Negative Online Review can
Cost the Average Business an Average Loss of 30 Customers

2011 Cone Online Influence Report: 80% say NEGATIVE online information
changed mind about purchasing a product or service

Revenues	Annual	Monthly
Current Sales Revenues	$0
How Many Additional Stars? (1, 1.5, etc)
Increased Revenue % (5-9%) *	$0	$0

Cost of Reputation Marketing
Net Revenue Increase	$0	$0

Reputation Marketing ROI		0%

* 2011 Harvard Business School study shows EACH additional Star on Yelp increases Revenue by 5-9%

	Current Marketing Efforts		Annual	Monthly
A	Total Sales/Revenue			$0
B	Number of Sales/Transaction (A / C)		0	0
C	$ Avg Transaction Per Customer			$0
D	* Estimated Number of Avg Transactions Per Customer Approx number of times Avg Customer returns			0.0
E	Number of Unique Customers (B / D)		0	0
F	* Estimated % of Repeat Customers Approx number of Avg Customers who are Repeats			0%
G	Number New Customers (E - (E x F))		0	0
H	Total Customer Value (C x D)		$0	$0
I	Current Total Marketing Budget Ads, Promotion, Technology, Services, etc			$0
J	Current Cost to Acquire One New Customer (I / G)	$0
K	Current Net After 1st Transaction from New Customer (C - J)	$0
L	Current Annual/Monthly Net Per Customer Value (H - J)		$0	$0

	Additional New Marketing Effort
M	Anticipated Number of New Customers		0
N	$ Avg Transaction Per Customer		$0
O	Total New Customer Revenue (M x N)		$0	$0
P	Cost of New Marketing Services		$0
Q	Additional Cost of New Marketing Svc Per New Customer (P / M)		$0	$0


	Net $ Per New Customer From New Service (M - Q)			$0
	New Cust ROI After New Mktg Service			0.0%