What Every Offline Local Business & Real Estate Agent Should Know About Google My Business (GMB)
Google’s My Business tool is transforming how businesses present themselves and how they interact with their local communities.
It’s imperative that any business owner who’s serious about maximizing their SEO and their customer engagement make a complete, accurate, and engaging Google My Business page as soon as possible.
If someone has a task that needs to be done, they’ll probably hop onto a search engine like Google. They’ll likely be looking for local businesses with high ratings. They might even end up like 76% of people who visit a local business the same day they search for one.
Finding a local business that fits your needs is remarkably easy this day and age, thanks to the information provided by Google’s free tool: Google My Business (GMB). GMB has proven itself to be an essential tool in local SEO for small and big businesses alike.
To put this further into perspective, here are some statistics:
- 84% of consumers turn to search engines to find out information for a local purchase and much of that information comes from a company’s Google My Business (GMB) listing.
- Customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase.
- According to Google research data – “businesses which continuously keep updating photos on their listings tend to receive 42% more requests for directions on Google Maps. They also get 35% more clicks through to their websites
- 85% of users trust online reviews more than personal recommendations.
- 86% of people look up the location of a business on Google Maps
- 72% of consumers, who search for local businesses, end up visiting stores within five miles. (Hubspot)
- On an average, complete Google business profiles get 7x more clicks than empty listings.
Overall, GMB posts are a remarkable way to align your business goals with the ongoing market and customer trends and are not less than a boon for the current and upcoming small businesses.
The above trend suggests that more consumers are looking for local businesses. So, if you haven’t optimized your business for Google local search, you are failing to take advantage of this significant opportunity.
Making sure all your GMB listings have been created (or claimed) and optimized – and that they are continuously updated – can be a daunting task, but we are here to help.
We have put together all the resources that will show you how to create, claim and optimize your GMB listings for maximizing your SEO and profits.!
A NOTE FOR REAL ESTATE AGENTS: Most real estate agents don’t know that home buyers and sellers often search for agents instead of agencies. They make searches like: “Real Estate Agents in Your City” or “Real Estate Agents near me”. Most of the time they get agency listings because very few agents have a GMB list. So it is extremely important and beneficial that agents create a Google My Business (GMB) listing. I just thought you agents would like to know that.
Because of the extreme importance of a Google My Business (GMB) listing for every offline local business, we are making available to our “FREE” and “PAID” members the following comprehensive Google My Business (GMB) guide. We include the free “Video eCourse Series” for paid members only. Paid members (anyone signed up to at least one of our paid services) can click here to access the Video eCourse.
Even if you don’t want to do the work yourself, which you can, it would be wise to know what you are paying for.